Surfing first landed in Santa Cruz, California when three teenage Hawaiian princes decided to take a break from their boarding school studies at St. Matthew’s Hall in San Mateo, and rode their custom redwood boards in the ocean.
That was 1885 – a time when the world was just starting to change and California was already the land of opposites. A state where you could surf or ski, settle down or set out, and restart your life to be anyone you wanted.
Those three princes inspired us in part to create new men’s jeans, Over Winter Power Layer Denim. A pairing of comfort washed premium stretch denim thoughtfully detailed with incredibly comfortable boardshort material.
It’s an homage to them, and to you – the guy that lives like a surfer no matter what challenge he’s conquering in daily life.